Smore aims to solve the problem of poor school-to-home communication by turning school newsletters into visually engaging, mobile-friendly web pages that are easy to create and share.
Newsletters traditionally were blocks of text and a few images. Smore lets teachers and schools build interactive updates that can include videos, calendars, forms, links, images, documents, and more.
The platform is designed as a communication tool rather than a classroom teaching platform. Teachers can use Smore to keep parents informed about class activities, share resources with students, celebrate achievements, publish project work, or create information hubs for events and school projects.
Because everything is web-based, newsletters can be viewed on phones, tablets, laptops, or desktop computers without requiring parents to download a separate app.
So what exactly is Smore and how can teachers make the most of it?
What is Smore?
Smore is an online newsletter and family engagement platform designed specifically for schools and educators. It allows teachers and admins to create visually rich digital newsletters — using drag-and-drop tools rather than needing web design experience, as some platforms demand.
Teachers can build newsletters from templates or start from scratch, adding text, images, videos, buttons, calendars, documents, forms, polls, and event information. Completed newsletters can then be shared through email, links, QR codes, social media, or embedded into school websites.
Lots of communication tools focus on one-way messaging. Smore is designed to encourage engagement. Features such as polls, event RSVPs, embedded content, and analytics help schools understand whether information is actually reaching families.
The platform is used by individual teachers, entire schools, and districts that want a more modern method of family communication.
How does Smore work?
Smore works through a browser and requires very little setup. After creating an account, teachers can choose from a range of newsletter templates and customize one using a drag-and-drop editor.
Content is added in blocks, making it easy to insert announcements, photos, videos, links, classroom updates, homework information, event details, and downloadable files. Teachers can rearrange sections as needed without having to touch any code.
Once a newsletter is published, it receives a unique web address. That newsletter can be emailed directly through Smore, shared as a link, embedded into another website, or distributed using a QR code.
One very useful feature for schools with diverse communities is automatic translation support, allowing families to read newsletters in their preferred language on supported plans.
Teachers and administrators can also track readership through built-in analytics, helping them see how many people opened a newsletter and which links attracted the most attention.
What are the best Smore features?
One of Smore’s best features is its ease of use. Teachers can create professional-looking newsletters in minutes without needing graphic design skills.
The multimedia support is another highlight. Rather than attaching files to an email, teachers can embed videos, include image galleries, add links to resources, and create a more engaging experience for families.
The event RSVP tools can also be useful for school activities. These help teachers collect responses for trips, performances, parent evenings, and classroom events.
For schools focused on accessibility, Smore includes support for accessibility standards and offers translation options that can help improve communication with multilingual families.
Analytics provide another advantage, allowing educators to see whether important communications are actually being read rather than simply assuming an email reached its destination.
How much does Smore cost?
Smore offers a free version that allows you to create up to three newsletters, send up to 200 emails per month, and access basic designs and limited analytics. For teachers who want to use the platform regularly, paid plans are likely to be the more practical option.
The Basic plan costs $99 per year and includes unlimited newsletters, advanced analytics, customizable designs, PDF exports, file attachments, event RSVPs, polls, and up to 5,000 email sends per month.
The Pro plan costs $179 per year and adds automatic translation into more than 130 languages, Canva integration, custom headers, a table of contents feature, logo branding, and a higher monthly email allowance of 15,000 sends.
For larger schools or educators with extensive communication needs, the Premium plan costs $299 per year and raises the monthly email limit to 30,000 while adding priority support.
Schools and districts can also opt for Smore for Teams, which adds multi-user access, shared folders, collaboration tools, branded templates, enhanced analytics, and administrative controls. Pricing is available on request.
Best Smore tips and tricks
Create a weekly class hub
Use a single newsletter format each week so parents know exactly where to find homework, key dates, and classroom updates.
Showcase student work
Embed photos, videos, and project examples to give families a window into classroom learning.
Use analytics to refine communication
Monitor which sections receive the most engagement and adapt future newsletters accordingly.